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Ključne besede: enterprises, marketing, stakeholders, CSR, relationship marketing, relationship quality, commitment, social impact, stakeholder theoryCelotno besedilo (datoteka, 925,74 KB) Gradivo ima več datotek! Več...
Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature reviewCelotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več...
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