151. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, magistrsko delo Ključne besede: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Celotno besedilo (povezava drugam) |
152. Digital marketing in business-to-business marketsIvan Temovski, 2015, magistrsko delo Ključne besede: trženje, elektronsko trženje, medorganizacijsko trženje, trendi, potrošnik, case study, visoka tehnologija, Danfoss, marketing, electronic marketing, intercompany marketing, trends, consumer, case study, high technology, Danfoss Celotno besedilo (povezava drugam) |
153. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, magistrsko delo Ključne besede: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Celotno besedilo (povezava drugam) |
154. An analysis of decision-making factors of international students in selecting the summer programmeAdrijana Lazić, Mirzad Brkić, 2015, magistrsko delo Ključne besede: visoko šolstvo, poslovne šole, Ekonomska fakulteta, izobraževanje, programi, mednarodno sodelovanje, trženje, case study, university education, business schools, Faculty of Economics, training, programmes, international cooperation, marketing, case study Celotno besedilo (povezava drugam) |
155. Analysis of young-adults' consumer behaviorZhonghui Ding, 2015, magistrsko delo Ključne besede: Slovenija, Hrvatska, Kitajska, kultura, medkulturno delovanje, trženje, vedenje potrošnikov, nakup, odločanje, mladina, mednarodne primerjave, Slovenia, Croatia, China, culture, cross-cultural activities, marketing, consumer behaviour, purchasing, decision making, youth, international comparisons Celotno besedilo (povezava drugam) |
156. An analysis of consumer ethnocentrism and its sources and effects in MacedoniaMilena Pagovska, 2015, magistrsko delo Ključne besede: Makedonija, medkulturno delovanje, etnocentrizem, trženje, vedenje potrošnikov, odločanje, podatki, meritve, Macedonia, cross-cultural activities, ethnocentrism, marketing, consumer behaviour, decision making, data, measurements Celotno besedilo (povezava drugam) |
157. The Tokyo Olympic Games 2020, its role for influencing the perceptions held by the world on the governmental attitude toward the nuclear power plant problem, and re-branding the image of JapanRieko Ando, 2015, magistrsko delo Ključne besede: Japonska, turizem, šport, image, blagovne znamke, vlada, jedrske centrale, varnost, trženje, Japan, tourism, sports, image, trademarks, government, nuclear power stations, safety, marketing Celotno besedilo (povezava drugam) |
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