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21. Investigating the impact of television advertising and eWOM on brand equity creation Maja Konečnik Ruzzier, Nuša Petek, 2022, izvirni znanstveni članek Ključne besede: enterprise, marketing, communications, brands, marketinška komunikacija, televizijsko oglašavanje, eWOM, tržišna vrijednost marke temeljena na potrošačima (CBBE) |
22. Exploring crowdfunding in new venture teams Sabina Grižančič, 2024, doktorska disertacija Ključne besede: crowdfunding, assets, capital, prizes, teamwork, strategy, asymmetric information, communications, success, efficency |