61. Making brands matter to generation ZVladimira Ajduković, 2020, master's thesis Keywords: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis Full text (outside link) |
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64. Global marketing strategies in the Balkans - potential for Walmart entryMartin Jakjimovski, 2021, master's thesis Keywords: the Balkans, international trade, enterprises, Walmart, strategy, adjustment, standardization, international comparison, analysis Full text (outside link) |
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67. Enhancing the technical analysis with machine and deep learningEnrico Schincariol, 2021, master's thesis Keywords: capital market, investments, yield, calculations, informatics, business intelligence, programmes, trading, strategy Full text (outside link) |
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