371. Online impulse buying during the COVID-19 pandemicEva Ogorevc, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis Full text (outside link) |
372. Consumption of dietary supplements and trust in information sources with regard to the COVID-19 pandemicMaria-Paula Tomac, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, health, research, analysis, pandemic, Covid-19 Full text (outside link) |
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376. A comparison of perceptions about the global brands on the basis of ethnocentrism in India and SloveniaManodnya Malekar, 2022, master's thesis Keywords: Slovenia, India, marketing, brands, McDonalds, L'Oreal, ethnocentrism, research, analysis Full text (outside link) |
377. The impact of inflation on consumer behavior of millennialsRok Križaj, 2022, master's thesis Keywords: marketing, purchasing, decision making, consumer behaviour, inflation, youth, generation gap, research, analysis Full text (outside link) |
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380. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doctoral dissertation Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Full text (outside link) |