271. Water wins, communication mattersTanja Kamin, Barbara Koroušić-Seljak, Nataša Fidler Mis, 2022, original scientific article Keywords: health communication, childhood obesity, water, sugar-sweetened beverages, social marketing Full text (file, 431,06 KB) This document has more files! More... |
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274. Environmentally and socially responsible marketing strategies from managerial and consumer's sideMaja Hosta, 2019, doctoral dissertation Keywords: marketing, marketing strategy, sustainable development, social responsibility, consumer behaviour, consumer psychology, behavioural sciences, planning, theory Full text (outside link) |
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278. Gender dimension of brand personalityMarijana Livk, 2018, master's thesis Keywords: marketing, brands, consumer, personality, sex, satisfaction, loyalty, research, analysis Full text (outside link) |
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