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1. How do consumers perceive sensory attributes of apple? Pakeza Drkenda, Asmira Ćulah, Nermina Spaho, Asima Akagić, Metka Hudina, 2021, original scientific article Keywords: consumer assessment, firmness, soluble solids content, titratable acidity, overall impression |
2. The formation of consumers' warmth and competence impressions of corporate brands Petar Gidaković, Vesna Žabkar, 2022, original scientific article Keywords: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence |