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247. Do brand warmth and brand competence add value to consumers?Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar, 2020, original scientific article Keywords: consumer, brands, consumer behaviour, marketing Full text (file, 998,41 KB) |
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250. Developing an e-commerce platform for Electrolux professional brandAnna Toffoli, 2018, master's thesis Keywords: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux Full text (outside link) |