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142. Pozicioniranje in dobičkonosnost blagovne znamke Gorenje v različnih državahŠpela Jeriha, 2014, master's thesis Keywords: Slovenija, podjetje, Gorenje, poslovanje podjetja, marketing, blagovne znamke, zgodovina, pozicioniranje proizvoda, cena, kalkulacije, primeri Full text (outside link) |
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144. An assessment of business opportunities for a software development in the m-Health fieldBrent LaRue, Marko Nikolovski, 2014, master's thesis Keywords: trženje, tržne raziskave, tržna analiza, zdravstvo, elektronsko poslovanje, mobilna telefonija, software, aplikacija, proizvodi, konkurenca, marketing, market research, market analysis, health services, electronic commerce, mobile telephony, software, application, products, competition Full text (outside link) |
145. Osrediščenost v strankiJerca Lieber, 2014, master's thesis Keywords: trženje, marketing povezav, odnosi s strankami, management, storitve, razvoj, teorija, praksa, raziskave, analiza Full text (outside link) |
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147. Primerjava učinkovitosti klasičnega in tehnološko podprtega poslovnega komuniciranjaPeter Podhostnik, 2014, master's thesis Keywords: communications, business communication, information technology, meetings, pogajanja, Internet, electronic marketing, research, analysis Full text (outside link) |
148. The use of crowdsourcing in marketingNeja Bizjak, 2014, master's thesis Keywords: trženje, metode, ustvarjalnost, socialne mreže, kvantitativna analiza, motiviranje, okolje, marketing, methods, creativeness, social network, quantitative analysis, motivation, environment Full text (outside link) |
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150. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |