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1. Marketing communications and distribution of the beverage Pašareta Izabel Može, 2015, master's thesis Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship |
2. Differences in the need for cognition and emotional reactions in customer perceptions in advertising of theatre production Andrei Savushkin, 2024, master's thesis Keywords: marketing, behavioural sciences, culture, event, customer behaviour, consumer psychology, research, analysis |