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64. The effects of COVID-19 pandemic on digital transformation of recreational physical activity sectorTanja Malovrh, 2023, master's thesis Keywords: pandemic, informatics, information technology, digitalization, sports, health, consumer, research, improvement Full text (outside link) |
65. Consumer attitudes regarding meat consumptionMaruša Gostiša, 2023, master's thesis Keywords: marketing, consumer behaviour, food industry, nutrition, purchasing, decision making, research, analysis Full text (file, 2,59 MB) |
66. Consumer-brand relationship in direct-to-consumer business modelPetja Oplotnik, 2023, master's thesis Keywords: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis Full text (file, 1,52 MB) |
67. A comparison of attitudes towards plant based meat substitutes between generation X and generation Z in SloveniaVeno Čahuk, 2024, master's thesis Keywords: Slovenia, nutrition, food industry, consumer behaviour, decision making, age, youth, generation gap, research, analysis Full text (file, 1,39 MB) |
68. The impact of a brand on impulse buyingKatarina Švigelj, 2024, master's thesis Keywords: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis Full text (file, 886,60 KB) |