51. Development of marketing strategy for a new premium skincare brand in SloveniaMaša Korošec, 2021, master's thesis Keywords: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis Full text (outside link) |
52. Factors underlying wine purchases of Taiwanese millennialsAndreja Saša Osterc, 2022, master's thesis Keywords: Taiwan, wine-business, market, international trade, retail trade, consumer behaviour, purchasing, decision making, research Full text (outside link) |
53. Ethnocentrism in Slovenia : a study of beer consumersMaruša Lekše, 2021, master's thesis Keywords: Slovenia, consumer behaviour, consumer psychology, purchasing, decision making, ethnocentrism, brewery, research, analysis Full text (outside link) |
54. Online impulse buying during the COVID-19 pandemicEva Ogorevc, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis Full text (outside link) |
55. Consumption of dietary supplements and trust in information sources with regard to the COVID-19 pandemicMaria-Paula Tomac, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, health, research, analysis, pandemic, Covid-19 Full text (outside link) |
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57. The impact of inflation on consumer behavior of millennialsRok Križaj, 2022, master's thesis Keywords: marketing, purchasing, decision making, consumer behaviour, inflation, youth, generation gap, research, analysis Full text (outside link) |
58. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doctoral dissertation Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Full text (outside link) |
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