21. Making brands matter to generation ZVladimira Ajduković, 2020, master's thesis Keywords: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis Full text (outside link) |
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23. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Full text (file, 771,89 KB) This document has more files! More... |
24. When do non-food brands matter to children?Iva Starc, Barbara Čater, 2020, original scientific article Keywords: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes Full text (file, 856,43 KB) This document has more files! More... |
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28. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, original scientific article Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Full text (file, 563,27 KB) This document has more files! More... |
29. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, original scientific article Keywords: marketing, brands, image, consumer behaviour Full text (file, 1,11 MB) This document has more files! More... |
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