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304. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doctoral dissertation Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Full text (outside link) |
305. International comparisons and intra-national heterogeneity of young-adult consumer characteristics in ChinaZhonghui Ding, 2022, doctoral dissertation Keywords: marketing, consumer, youth, generation gap, decision making, ethnocentrism, cross-cultural activities, regions, international comparisons, China Full text (outside link) |
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309. Vpliv strahu pred smrtjo na trajnostno potrošnjoMaruša Grešak, 2023, undergraduate thesis Keywords: trženje, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, trajnostni razvoj, varstvo okolja, raziskave, analiza Full text (outside link) |
310. Trženjsko komuniciranje osebnosti blagovne znamke in zaznavanje njenega premoženja na družbenem omrežju TikTokHana Kečanović, Matic Žmuc, 2023, master's thesis Keywords: trženje, družbena omrežja, osebnost, blagovne znamke, premoženje, poslovno komuniciranje, raziskave, analiza Full text (outside link) |