191. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence Full text (file, 350,78 KB) This document has more files! More... |
192. Analiza ravnanja odnosov z odjemalci - CRM (customer relationship management) kot oblika modernega trženja, konceptualni model ključnih dejavnikov uspeha CRM in empirična preverbaSintija Verstovšek, 2009, doctoral dissertation Keywords: trženje, odnosi s strankami, potrošnik, zadovoljstvo, lojalnost, modeli, informacijska tehnologija, kadri, raziskave, analiza Full text (outside link) |
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198. An ingredient branding strategy and the further development of a brandStaša Cilenšek, 2012, master's thesis Keywords: trženje, blagovne znamke, strategija, sodelovanje, razvoj, konkurenca, case study, Intel, marketing, trademarks, strategy, cooperation, development, competition, case study Full text (outside link) |
199. Uspešnost pasičnega oglaševanjaMaruša Flerin, 2012, master's thesis Keywords: trženje, elektronsko trženje, informacijska tehnologija, Internet, oglas, blagovne znamke, efektivnost, raziskave, analiza Full text (outside link) |
200. The influence of public relations on fundraising in a non-profit organizationMarta Begonja, 2012, master's thesis Keywords: neprofitne organizacije, financiranje, sredstva, fond, sponzorstvo, dobrodelnost, odnosi z javnostjo, case study, AIESEC, non-profit organizations, financing, assets, fund, sponsorship, charity, public relations, case study Full text (outside link) |