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191. The influence of brand sustainability on purchase intentions
Petar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, original scientific article

Keywords: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence
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192. Analiza ravnanja odnosov z odjemalci - CRM (customer relationship management) kot oblika modernega trženja, konceptualni model ključnih dejavnikov uspeha CRM in empirična preverba
Sintija Verstovšek, 2009, doctoral dissertation

Keywords: trženje, odnosi s strankami, potrošnik, zadovoljstvo, lojalnost, modeli, informacijska tehnologija, kadri, raziskave, analiza
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193. Globalni vplivi na trženjsko komuniciranje zdravil brez recepta v Sloveniji
Petra Vitezič, 2009, master's thesis

Keywords: Slovenija, farmacevtska industrija, zdravila, trženje, poslovno komuniciranje, globalizacija, analiza
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194. Izboljševanje zadovoljstva in zvestobe strank z uvajanjem koncepta verige vrednosti
Meta Arh, 2009, master's thesis

Keywords: trženje, odnosi s strankami, zadovoljstvo, lojalnost, modeli, veriga vrednosti, case study, trgovinsko podjetje
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195. Determinants of knowledge sharing in virtual community
Darja Grošelj, 2010, master's thesis

Keywords: virtual organization, information technology, Internet, knowledge management, knowledge, management, case study
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196. Medijsko načrtovanje in zakup za ciljno skupino mladih
Vanja Kuzmić, 2011, undergraduate thesis

Keywords: komuniciranje, televizija, tisk, Internet, oglas, mladina, tržna analiza, analiza
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197. Ecological consumer behaviour in Slovenia
Riitta Fagerholm Mošić, 2011, master's thesis

Keywords: Slovenia, ecology, environmental protection, marketing, consumer, consumer behaviour, research, analysis
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198. An ingredient branding strategy and the further development of a brand
Staša Cilenšek, 2012, master's thesis

Keywords: trženje, blagovne znamke, strategija, sodelovanje, razvoj, konkurenca, case study, Intel, marketing, trademarks, strategy, cooperation, development, competition, case study
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199. Uspešnost pasičnega oglaševanja
Maruša Flerin, 2012, master's thesis

Keywords: trženje, elektronsko trženje, informacijska tehnologija, Internet, oglas, blagovne znamke, efektivnost, raziskave, analiza
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200. The influence of public relations on fundraising in a non-profit organization
Marta Begonja, 2012, master's thesis

Keywords: neprofitne organizacije, financiranje, sredstva, fond, sponzorstvo, dobrodelnost, odnosi z javnostjo, case study, AIESEC, non-profit organizations, financing, assets, fund, sponsorship, charity, public relations, case study
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