1. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Full text (outside link) |
2. Marketing strategy for a micro-brewery startup in SloveniaAna LaRue, 2011, master's thesis Keywords: Slovenija, pivovarstvo, podjetje, poslovni plani, tržne raziskave, tržna analiza, strategija trženja, okolje, analiza, Slovenia, brewery, enterprises, business plan, market research, market analysis, marketing strategy, environment, analysis Full text (outside link) |
3. An ingredient branding strategy and the further development of a brandStaša Cilenšek, 2012, master's thesis Keywords: trženje, blagovne znamke, strategija, sodelovanje, razvoj, konkurenca, case study, Intel, marketing, trademarks, strategy, cooperation, development, competition, case study Full text (outside link) |
4. An analysis of Wal-Mart's global strategy in the Brazilian marketMetka Dernovšek, 2017, master's thesis Keywords: Brazil, multinational companies, internationalization, strategy, marketing, segmentation, consumer, competition, market, analysis Full text (outside link) |
5. Marketing strategies of Slovenian SaaS companiesTina Kavčič, 2015, master's thesis Keywords: trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion Full text (outside link) |
6. Web analytics usage in e-commercePatricia Bevc, 2017, master's thesis Keywords: marketing, electronic marketing, marketing strategy, electronic commerce, analytical department, analysis, research, primeri, Slovenia Full text (outside link) |
7. Measurement of marketing performance and marketing strategy in Slovenian companiesGrega Todorović, Anja Trobec, 2017, master's thesis Keywords: Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis Full text (outside link) |
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