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333. Confronting economic and non-economic arguments for and against the reform of the European competition policyTanja Lukan, 2021, master's thesis Keywords: EU, market, marketing, competition, politics, history, monopolies, efficiency, economic aspect, analysis Full text (outside link) |
334. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Full text (file, 771,89 KB) This document has more files! More... |
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336. When do non-food brands matter to children?Iva Starc, Barbara Čater, 2020, original scientific article Keywords: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes Full text (file, 856,43 KB) This document has more files! More... |
337. Residents' attitudes towards overtourism from the perspective of tourism impacts and cooperation—the case of LjubljanaKir Kuščer, Tanja Mihalič, 2019, original scientific article Keywords: tourism, marketing, strategy, sustainable tourism, responsible tourism, overtourism, antitourism, tourism impacts, overcrowding, cooperation Full text (file, 1,31 MB) This document has more files! More... |
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339. Supply chain risk of obsolescence at simultaneous robust perturbationsFrancisco Campuzano Bolarín, Fulgencio Marín-García, José Andrés Moreno-Nicolás, Marija Bogataj, David Bogataj, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, risk management, obsolescence, supply chain financing (SCF), perturbed delays, network simulation model, net present value, sustainable supply chain Full text (file, 2,30 MB) This document has more files! More... |
340. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Full text (file, 781,22 KB) This document has more files! More... |