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163. Slovenske založbe na socialnem omrežju FacebookŠpela Dolinšek, 2015, master's thesis Keywords: založbe, Slovenija, socialna omrežja, Facebook, marketing, promocija, magistrske naloge Full text (file, 4,09 MB) |
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165. Marketing strategies of Slovenian SaaS companiesTina Kavčič, 2015, master's thesis Keywords: trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion Full text (outside link) |
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167. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, master's thesis Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Full text (outside link) |
168. Digital marketing in business-to-business marketsIvan Temovski, 2015, master's thesis Keywords: trženje, elektronsko trženje, medorganizacijsko trženje, trendi, potrošnik, case study, visoka tehnologija, Danfoss, marketing, electronic marketing, intercompany marketing, trends, consumer, case study, high technology, Danfoss Full text (outside link) |
169. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, master's thesis Keywords: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Full text (outside link) |
170. An analysis of decision-making factors of international students in selecting the summer programmeAdrijana Lazić, Mirzad Brkić, 2015, master's thesis Keywords: visoko šolstvo, poslovne šole, Ekonomska fakulteta, izobraževanje, programi, mednarodno sodelovanje, trženje, case study, university education, business schools, Faculty of Economics, training, programmes, international cooperation, marketing, case study Full text (outside link) |