31. Vpeljevanje poslovnih praks iz zasebnega v javni sektor s poudarkom na trženjskem načinu razmišljanja - primer AJPESMatevž Trošt, 2012, master's thesis Keywords: Slovenija, javni sektor, kvaliteta, vrednotenje, informacijska tehnologija, trženje, kultura podjetja, organizacija, case study, analiza Full text (outside link) |
|
|
|
35. Predlog strategije trženja Mladinskega hotela v Slovenj Gradcu glede na življenjski cikel proizvodaKatja Žunec, 2013, master's thesis Keywords: turizem, hotelirstvo, mladina, trženje, poslovno komuniciranje, strategija trženja, življenjski ciklus, raziskave, analiza Full text (outside link) |
|
|
|
39. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Full text (file, 781,22 KB) This document has more files! More... |
40. Internal brand communication for transforming employees into brand championsMaja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, original scientific article Keywords: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment Full text (file, 287,26 KB) This document has more files! More... |