1. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Full text (outside link) |
2. How to motivate employees in FHL Mermeren Kombinat Prilep for high prerformanceMihajlo Brova Zikov, 2008, master's thesis Keywords: uporaba človeških zmogljivosti, kadri, motiviranje, modeli, poslovna strategija, raziskave, analiza, case study, human resource management, personnel, motivation, models, business strategy, research, analysis, case study Full text (outside link) |
3. Marketing strategy for a micro-brewery startup in SloveniaAna LaRue, 2011, master's thesis Keywords: Slovenija, pivovarstvo, podjetje, poslovni plani, tržne raziskave, tržna analiza, strategija trženja, okolje, analiza, Slovenia, brewery, enterprises, business plan, market research, market analysis, marketing strategy, environment, analysis Full text (outside link) |
4. The development of business model researchMarko Budler, Ivan Župič, Peter Trkman, 2021, original scientific article Keywords: business model, strategy, bibliographies, review, bibliometrics, bibliographic coupling, historiography Full text (file, 1,18 MB) This document has more files! More... |
5. Internet marketingDave Chaffey, Richard E. Mayer, Kevin James Johnston, Fiona Ellis-Chadwick, 2000, manual Keywords: poslovanje, Internet, uporaba računalnika, marketing, strategija trženja, trženje, informacije, tržno planiranje, tržne poti, tržna struktura, WWW, promocija, elektronsko poslovanje, elektronski denar, uspešnost poslovanja, učinkovitost, prodaja na drobno, prihodnost, predvidevanje, razvoj, poslovne odločitve, business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making Full text (outside link) |
6. Marketing theory2000, higher education textbook Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Full text (outside link) |
7. Strategy and action plan of the company RITESNilanjan Lahiri, 2014, master's thesis Keywords: Indija, svetovanje, podjetje, RITES, poslovanje podjetja, uspešnost poslovanja, strategija, planiranje, strateški management, organizacijske strukture, analiza, India, consulting, enterprises, RITES, company performance, business efficiency, strategy, planning, strategic management, organizational structures, analysis Full text (outside link) |
8. Business performance and a portfolio analysis of the conglomerate Balmer Lawrie & Company LimitedSk Abu Jafor, 2014, master's thesis Keywords: Indija, podjetje, Balmer Lawrie, poslovanje podjetja, uspešnost poslovanja, organizacijske strukture, portfolio, strategija, finančna analiza, India, enterprises, Balmer Lawrie, company performance, business efficiency, organizational structures, portfolio, strategy, financial analysis Full text (outside link) |
9. Establishing and growing business in Kosovo from the international businesses prespectiveDriton Nikaj, 2014, master's thesis Keywords: Kosovo, mednarodno poslovanje, podjetje, Factor Leasing, rastoče podjetje, poslovanje podjetja, uspešnost poslovanja, strategija, Kosovo, international business, enterprises, Factor Leasing, growing company, company performance, business efficiency, strategy Full text (outside link) |
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