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12. Developing an e-commerce platform for Electrolux professional brandAnna Toffoli, 2018, master's thesis Keywords: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux Full text (outside link) |
13. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, master's thesis Keywords: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Full text (outside link) |
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15. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Full text (outside link) |
16. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |
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19. Giving sense to change leadershipAntonio Sadarić, Miha Škerlavaj, 2023, original scientific article Keywords: organization, knowledge transfer, communications, business efficiency, change leadership, persuasive communication, narrative-based process model, social cognitive theory Full text (file, 837,05 KB) This document has more files! More... |
20. The use of webinars as a part of an effective sales funnelMarina Kholina, 2023, master's thesis Keywords: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis Full text (file, 8,24 MB) |