1. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, original scientific article Keywords: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Full text (file, 1,48 MB) This document has more files! More... |
2. Adoption of collaborative consumption as sustainable social innovationAgnieszka Małecka, Maciej Mitręga, Barbara Mróz-Gorgoń, Gregor Pfajfar, 2022, original scientific article Keywords: Central and Eastern Europe, consumer society, innovations, collaborative consumption, social innovation, theory of planned behavior, CEE region, social norms, novelty seeking Full text (file, 938,01 KB) This document has more files! More... |
3. Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspectiveGregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik, 2022, original scientific article Keywords: enterprises, marketing, stakeholders, CSR, relationship marketing, relationship quality, commitment, social impact, stakeholder theory Full text (file, 925,74 KB) This document has more files! More... |
4. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, review article Keywords: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Full text (file, 1,43 MB) This document has more files! More... |
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