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423. Consumer attitudes regarding meat consumptionMaruša Gostiša, 2023, master's thesis Keywords: marketing, consumer behaviour, food industry, nutrition, purchasing, decision making, research, analysis Full text (file, 2,59 MB) |
424. Consumer-brand relationship in direct-to-consumer business modelPetja Oplotnik, 2023, master's thesis Keywords: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis Full text (file, 1,52 MB) |
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430. Vulnerability and perceived risks in the peer-to-peer sharing economyBarbara Culiberg, Mateja Kos Koklič, Monika Kukar-Kinney, Irena Vida, 2024, original scientific article Keywords: marketing, consumer, sharing economy, peer-to-peer sharing economy, prosumer vulnerability, prosumers, risk perception Full text (file, 1,76 MB) This document has more files! More... |