91. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Full text (file, 3,40 MB) |
92. An examination of the effects of loss aversion on pro-environmental decisionsAja Ropret Homar, 2023, doctoral dissertation Keywords: tourism, sustainable development, environmental protection, ecology, climate change, consumer behaviour, decision making, behavioural sciences Full text (file, 3,35 MB) |
93. Consumer attitudes regarding meat consumptionMaruša Gostiša, 2023, master's thesis Keywords: marketing, consumer behaviour, food industry, nutrition, purchasing, decision making, research, analysis Full text (file, 2,59 MB) |
94. A comparison of attitudes towards plant based meat substitutes between generation X and generation Z in SloveniaVeno Čahuk, 2024, master's thesis Keywords: Slovenia, nutrition, food industry, consumer behaviour, decision making, age, youth, generation gap, research, analysis Full text (file, 1,39 MB) |
95. The impact of a brand on impulse buyingKatarina Švigelj, 2024, master's thesis Keywords: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis Full text (file, 886,60 KB) |
96. Exploring factors affecting pakistani students’ intentions to accept and use mobile advertisingNauman Zaheer, Muhammad Kashif, Samo Kropivnik, 2024, original scientific article Keywords: mobile advertising, consumer intentions, use behaviour, unified theory of acceptance and use of technology (UTAUT), Partial Least Squares Structural Equation Modelling (PLS-SEM) Full text (file, 443,93 KB) |
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