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Improvement of the direct-marketing business process by using data mining
Rupnik, Rok (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:doc-JPUGLIPW This link opens in a new window
Language:English
Keywords:data, business processes, direct marketing, methodology, data mining
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FRI - Faculty of computer and information science
Year:2013
Number of pages:str. 123-127
Numbering:Letn. 80, št. 3
UDC:004.6:658.8
ISSN on article:0013-5852
COBISS.SI-ID:10294356 Link is opened in a new window
Views:535
Downloads:154
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Record is a part of a journal

Title:Elektrotehniški vestnik
Publisher:Strokovna zadruga koncesijoniranih elektrotehnikov
ISSN:0013-5852
COBISS.SI-ID:742916 This link opens in a new window

Secondary language

Language:Slovenian
Keywords:podatki, poslovni procesi, direktni marketing, metodologija, odkrivanje zakonitosti v podatkih, podatkovno rudarjenje

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