| Language: | English |
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| Keywords: | trženje, mednarodno trženje, globalizacija, ekonomski vidik, družbeni vidik, kultura, segmentacija, cilj, pozicioniranje proizvoda, mednarodna konkurenca, logistika, poslovno komuniciranje, manageent, trendi, case study, marketing, international marketing, globalization, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, case study |
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| Work type: | Higher education textbook (j3) |
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| Organization: | EF - Faculty of Economics |
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| Year: | 2001 |
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| Publisher: | Financial Times/Prentice Hall |
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| Number of pages: | XVI, 610 str. |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 11386598  |
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| Views: | 675 |
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| Downloads: | 255 |
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| Average score: | (0 votes) |
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