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Global marketing management : a European perspective
Keegan, Warren J. (Author), Schlegelmilch, Bodo B. (Author)

URLURL - Presentation file, Visit https://dk.um.si/IzpisGradiva.php?lang=slv&id=29011 New window

Abstract
Global marketing management : #a #European perspective

Language:English
Keywords:trženje, mednarodno trženje, globalizacija, ekonomski vidik, družbeni vidik, kultura, segmentacija, cilj, pozicioniranje proizvoda, mednarodna konkurenca, logistika, poslovno komuniciranje, manageent, trendi, case study, marketing, international marketing, globalization, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, case study
Work type:Higher education textbook (j3)
Organization:EF - Faculty of Economics
Year:2001
Publisher:Financial Times/Prentice Hall
Number of pages:XVI, 610 str.
UDC:339.13
COBISS.SI-ID:11386598 Link is opened in a new window
Views:413
Downloads:177
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