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Razumevanje koncepta korporativne identitete - meje novonastajajočega raziskovalnega polja
ID
Podnar, Klement
(
Author
)
URL - Presentation file, Visit
http://www.dlib.si/details/URN:NBN:SI:DOC-RA8SYXCY
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Language:
Slovenian
Keywords:
integrirano komuniciranje
,
podjetja
,
identiteta
,
imidž
,
ugled
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
FDV - Faculty of Social Sciences
Publisher:
Marketing magazin
Year:
2000
Number of pages:
Str. 67-76
Numbering:
Letn. 4, št. 6
PID:
20.500.12556/RUL-64363
UDC:
659.44
ISSN on article:
1408-1652
COBISS.SI-ID:
15520813
Publication date in RUL:
10.07.2015
Views:
1333
Downloads:
158
Metadata:
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Record is a part of a journal
Title:
Akademija MM
Shortened title:
Akad. MM
Publisher:
Marketing magazin
ISSN:
1408-1652
COBISS.SI-ID:
65123840
Secondary language
Language:
English
Title:
Understanding corporate identity - limitations of newly arisen research field
Keywords:
integrated communication
,
companies
,
identity
,
image
,
good reputation
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