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Specific aspects of persuasion in advertising : how attitudes towards a product change according to the elaboration likelihoodmodel
Tkalac, Ana (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:DOC-EWKNP28F This link opens in a new window
Language:English
Keywords:trženje, poslovno komuniciranje, ekonomska propaganda, oglas, proizvodi, teorija, modeli, spremembe, raziskave, psihologija, marketing, business communication, advertising, advertisement, products, theory, models, changes, research, psychology
Work type:Not categorized (r6)
Tipology:1.04 - Professional Article
Organization:EF - Faculty of Economics
Year:2001
Publisher:Marketing magazin
Number of pages:str. 45-53
Numbering:Letn. 5, št. 8
UDC:339.138
ISSN on article:1408-1652
COBISS.SI-ID:11801574 Link is opened in a new window
Views:383
Downloads:174
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Record is a part of a journal

Title:Akademija MM
Shortened title:Akad. MM
Publisher:Marketing magazin
ISSN:1408-1652
COBISS.SI-ID:65123840 This link opens in a new window

Secondary language

Language:English
Title:Specifični vidiki prepričevanja v oglaševanju : kako se na podlagi modela Elaboration lokelihood spreminja odnos do izdelka

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