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Tourist country brand positioning in the eyes of Croatian students
Vranešević, Tihomir (Author), Ozretić Došen, Đurđana (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:DOC-QJPHSIKY This link opens in a new window
Language:English
Keywords:Hrvatska, turizem, trženje, blagovne znamke, storitvene znamke, pozicioniranje proizvoda, raziskave, analiza, Croatia, tourism, marketing, trademarks, service mark, positioning, research, analysis
Work type:Not categorized (r6)
Tipology:1.04 - Professional Article
Organization:EF - Faculty of Economics
Year:2001
Publisher:Marketing magazin
Number of pages:str. 55-60
Numbering:Letn. 5, št. 8
UDC:339.138
ISSN on article:1408-1652
COBISS.SI-ID:11803622 Link is opened in a new window
Views:506
Downloads:218
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Record is a part of a journal

Title:Akademija MM
Shortened title:Akad. MM
Publisher:Marketing magazin
ISSN:1408-1652
COBISS.SI-ID:65123840 This link opens in a new window

Secondary language

Language:English
Title:Pozicioniranje blagovne znamke turistične dežele v očeh hrvaških študentov

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