Argumentation is a process where the communicator succeeds or does not succeed to persuade the hearer to accept the arguments. In the other words: if the hearer agrees with the arguments he must obviously and consistently accept the consequences, resolutions. According to the text linguistic the argumentation means persuasion which can be carried out in two ways: as conviction and nanipulative persuasion. Conviction is realized through proper, adequate, acceptable, relevant arguments. The arguments of manipulative persuasion are formed in such a way that they prevent the hearer's intellectual talking away. They are out in such a way that the arguments are not exposed, but presupposed through stylistic choice of linguistic signs as well as through covert tactics and rhetorical strategies.