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Odločitveni model za izbiro medija pri izvajanju odnosov z javnostmi
Kozjek, Tatjana (Author), Rajkovič, Vladislav (Author), Ferjan, Marko (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:doc-I2GDHW9J This link opens in a new window

Abstract
V prispevku je prikazan odločitveni model za izbiro medijev pri izvajanju odnosov z javnostmi. Bistvo modela je uporaba sodobnih informacijskih metod, sposebnim poudarkom na metodah umetne inteligence v postopkih odločanja, ki omogočajo transparentnost in razlago odločitvenega znanja in odločitve same. Vokviru rešitve je opisana realizacija modela s pomočjo programskega modela DEXi.

Language:Slovenian
Keywords:odnosi z javnostmi, izbira medija, večparametrsko odločanje, odločitveni model
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FU - Faculty of Administration
Year:2007
Publisher:Moderna organizacija
Number of pages:str. 65-74
Numbering:Letn. 40, št. 1
UDC:659.4
ISSN on article:1318-5454
COBISS.SI-ID:2615726 Link is opened in a new window
Views:787
Downloads:162
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Record is a part of a journal

Title:Organizacija
Shortened title:Organizacija
Publisher:Moderna organizacija
COBISS.SI-ID:610909 This link opens in a new window

Secondary language

Language:Unknown
Keywords:public relations, media choice, multi-attribute decision making, decision-making model

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