Today's companies are facing new challenges: global business and local operation, the standardization and individualization of products, and demanding customers and fierce competition. This paper presents the phases ofquality functions deployment (QFD) during a new-product development process along with the method for obtaining, structuring and evaluating customer needs. A full description of the information resources for obtaining the data on customer needs is given, and the methods for obtaining, structuring and evaluating the data on customer needs are presented. The QFD process of new-product development is described. We present the results of testing the proposed methodology, taking into account the voice of the customer, in the process of developing a new Vario Flow product in a company that produces and sells medical equipment on domestic and foreign markets.