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Storitve dostave direktne pošte in publikacij v notranjem poštnem prometu : primer Slovenije
Bekő, Jani (Author), Jagrič, Timotej (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:DOC-6V7R20EX This link opens in a new window

Abstract
V prispevku predstavljamo storitve Pošte Slovenije na dveh tržnih segmentih: na trgu direktne pošte in publikacij ter na trgu direktne pošte. Izpostavljamozlasti tri ugotovitve. Prvič, cenovna elastičnost povpraševanja na obeh obravnavanih trgih zavzema vrednosti pod nič. Drugič, iz analize funkcij povpraševanja po direktni pošte ugotavljamo pozitivne križne cenovne elastičnosti povpraševanja glede na cenovna gibanja oglasnih sporočil na televiziji, v revijah in dnevnikih. In tretjič, koeficienti dohodkovne elastičnosti povpraševanja po storitvah direktne pošte kažejo, da se skupno število sprejetih kosov pošiljk na segmentu direktne pošte povečuje hitreje, kot rastejo realni prihodki v trgovini na drobno.

Language:Slovenian
Keywords:Slovenija, telekomunikacije, Pošta Slovenije, storitve, elastičnost povpraševanja, ocene
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:EF - Faculty of Economics
Year:2008
Publisher:Zavod Republike Slovenije za makroekonomske analize in razvoj
Number of pages:str. 28-39
Numbering:Letn. 42, št. 2
UDC:656.8(497.4)
ISSN on article:1318-2803
COBISS.SI-ID:18117350 Link is opened in a new window
Views:268
Downloads:108
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Record is a part of a journal

Title:IB revija
Shortened title:IB rev.
Publisher:Urad RS za makroekonomske analize in razvoj
ISSN:1318-2803
COBISS.SI-ID:38115584 This link opens in a new window

Secondary language

Language:English
Title:primer Slovenije
Abstract:
A presentation of services of the Slovenian national postal operator is given for two market segments: the direct mail and periodicals market and the direct mail market. Three findings are highlighted in particular. First, the price elasticity of demand on both markets is below zero. Second, the analysis of demand functions for direct mail shows positive cross-price elasticity of demand with regard to price fluctuations for TV commercials, and with regard to price fluctuations for advertisements in magazines and daily papers. And third, coefficients of income elasticity of demand for direct mail services show that the total number of mail deliveries on the direct mail market increases faster than the retail revenue in real terms.

Keywords:Slovenia, telecommunications, Slovenian national postal operator, services, price elasticity of demand, evaluation

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