IT developments come at a dazzling pace. Industry feels having no option but to keep up. All too often, in hindsight, conclusions are that IT innovation might have been better exploited if ... This paper surveys IT trends and seeks to assess their impact on industrial design and manufacturing in the nearterm future of 5 to 20 years from now. This paper assumes that IT technology is leading and design and manufacturing follow. To that extent, this paper discusses what complementary technology the industry should developin order to prepare, and to benefit optimally from these IT trends. It presents a joint academic-industry research framework to settle, with the aim to attain collective innovation.