The quality of survey questions published on Slovenian journalistic web sites
Ličen, Simon (Author), Lozar Manfreda, Katja (Author), Hlebec, Valentina (Author)

URLURL - Presentation file, Visit http://mrvar.fdv.uni-lj.si/pub/mz/mz3.1/licen.pdf This link opens in a new window

Some journalistic web sites regularly publish survey questions or polls on current public opinion issues. The goal of these surveys is primarily to entertain the visitors and increase the number of visits. However, these surveys may also shape public awareness and opinion. Therefore, the quality of these survey questions is not to be neglected. We studied the quality of survey questions and response alternatives published on three Slovenian journalistic web sites. The quality of the analyzed survey questions and response alternatives was evaluated using an expert evaluation scheme as checklist. The most striking deficiencies of both survey questions and sets of response alternatives are presented and described. We show that the quality of these questions is often low in comparison to professional survey questions that are used in social science research.

Keywords:javna glasovanja, ankete, internet, mediji, javno mnenje, kakovost, ekspertno ocenjevanje
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FŠ - Faculty of Sport
Number of pages:str. 355-368
Numbering:Vol. 3, no 2
ISSN on article:1854-0023
COBISS.SI-ID:2761649 Link is opened in a new window
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Record is a part of a journal

Title:Metodološki zvezki
Shortened title:Metodol. zv.
Publisher:Fakulteta za družbene vede
COBISS.SI-ID:215795712 This link opens in a new window

Secondary language

Keywords:web surveys, internet, web media, public opinion, quality, expert review

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