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Using metaphors as a tool for creative strategic sense-making
Kolar, Tomaž (Author)

URLURL - Presentation file, Visit http://www.ebrjournal.net/ojs/index.php/ebr/article/view/171 This link opens in a new window
Language:English
Keywords:trženje, strategija trženja, kreativnost, marketing, marketing strategy, creativity
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:EF - Faculty of Economics
Year:2012
Number of pages:str. 275-297
Numbering:Vol. 14, no. 4
UDC:339.138
ISSN on article:1580-0466
COBISS.SI-ID:21461222 Link is opened in a new window
Views:1180
Downloads:176
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Record is a part of a journal

Title:Economic and business review
Shortened title:Econ. bus. rev
Publisher:Ekonomska fakulteta
ISSN:1580-0466
COBISS.SI-ID:103864832 This link opens in a new window

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