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Retailing management
Levy, Michael (Author), Weitz, Barton A. (Author)

URLURL - Presentation file, Visit http://www.mhhe.com/business/marketing/levy4e/ New window
Language:English
Keywords:prodaja, prodaja na drobno, prozvodi, storitve, elektronsko poslovanje, elektronsko trženje, potrošnik, behaviorizem, strategija trženja, planiranje, finance, trgovske družbe, prodajalna, organizacijske strukture, uporaba človeških zmogljivosti, nakup, sistemi, politika cen, management, prodajno mesto, design, sales, retail trade, services, electronic commerce, electronic marketing, consumer, behaviourism, marketing strategy, planning, finance, commercial company, shops, organizational structures, human resource management, purchasing, systems, price policy, management, sales outlet, design
Work type:Higher education textbook (j3)
Organization:EF - Faculty of Economics
Year:2001
Publisher:McGraw-Hill/Irwin
Number of pages:XXVII, 754 str.
Place:Boston (Mass.)
UDC:658.6/.9
COBISS.SI-ID:12353766 Link is opened in a new window
Views:484
Downloads:215
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