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The effects of consumer cosmopolitanism on purchase behaviour of foreign vs. domestic products
Parts, Oliver (Author), Vida, Irena (Author)

URLURL - Presentation file, Visit http://www.fm-kp.si/zalozba/ISSN/1581-6311/9_355-370.pdf New window
Language:English
Keywords:svetovljanstvo, potrošniki, nakup, nakupno vedenje, blagovne znamke, poznavanje porekla zaščitenih blagovnih znamk, kupovanje tujih blagovnih znamk, domači produkti, Slovenija
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:EF - Faculty of Economics
Year:2011
Number of pages:str. 355-370, 416
Numbering:Vol. 9, no. 4
UDC:330.567.2
ISSN on article:1581-6311
COBISS.SI-ID:4156375 Link is opened in a new window
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Downloads:193
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Record is a part of a journal

Title:Managing global transitions
Publisher:Faculty of management
ISSN:1581-6311
COBISS.SI-ID:123432192 New window

Secondary language

Language:Slovenian
Keywords:cosmopolitanism, consumer ethnocentrism, knowledge of brand origins, foreign product purchase behavior, Slovenia

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