The aim of this research was to present and test a model of innovativeness improvement based on the impact of organizational learning culture. The elements of an organizational learning process that were used are information acquisition, information interpretation, and behavioral and cognitive changes. Within the competing values framework OLC covers some aspects of all four different types of cultures: group, developmental, hierarchical, and rational. Constructs comprising innovativeness are innovative culture and innovations, which consist of technical (product and service) and administrative (process) innovations. For this purpose data from 107 Spanish enterprises, which employ over 50 people were used.