The thesis presents the renewal of the visual corporate identity of the company EIUS.
In the theoretical part, we found out that the visual corporate identity is a complex concept that distinguishes interdependent elements of image, system and organization. We found that everything from the type of symbol and typography to the colors must be consistent with the image that the company represents or wants to present to the public. Thus, we came to the conclusion that an upgrade is needed to keep the corporate identity of EIUS up-to-date.
We started the renovation researching about the company and its existing graphic elements. The first step in the process of developing a new visual corporate identity was sketching, later on followed by digitization and adding finishing touches to the original sketches. We conducted an online survey to assess the success of the renovation.
We found that an adequate visual corporate identity is key to visibility, success and competition with other companies in the market. We also learned, when it makes sense to decide on a change and how to implement it successfully.