izpis_h1_title_alt

Vpliv elementov embalaže na potrošnikovo odločitev o nakupu
Poredoš, Lea (Avtor), Toroš, Jani (Mentor) Več o mentorju... Povezava se odpre v novem oknu, Stanković Elesini, Urška (Komentor)

.pdfPDF - Predstavitvena datoteka, prenos (4,03 MB)
MD5: 79EDE5D73D0BE6FD6B37155745721134

Izvleček
Namen magistrskega dela je bil, s pomočjo analize ugotoviti, katera vrsta in oblika embalaže se potrošniku zdi najprimernejša za leseni nakit. Glede na dobljene rezultate je bilo potrebno oblikovati embalažo, ki je morala biti na željo naročnika okolju prijazna. V teoretičnem delu je najprej na splošno predstavljena embalaža ter razvrščanje te glede na embalažni material. Podrobneje so predstavljeni ekološki materiali, kot so papir, les in tekstil. Opisane so funkcije embalaže ter njeno razvrščanje glede na namen uporabe. Predstavljeno je tudi oblikovanje okolju prijazne embalaže, ki ima v današnjem času zelo pomembno vlogo. Ker je želja oblikovati embalažo, ki je primerna za pošiljanje po pošti, so opisani tudi dejavniki poškodb pakiranih izdelkov. V nalogi je nadalje predstavljena znamka naročnika Woodastic, njihova obstoječa embalaža ter njihova celostna grafična podoba. V eksperimentalnem delu smo se osredotočili na analizo konkurenčnih izdelkov tj. nakita. Raziskali smo slovenski in tudi tuji trg ter proučili oblike in materiale embalaže, v katerih konkurenti ponujajo svoje izdelke. Na podlagi analize konkurenčnih ponudnikov lesenega nakita smo določili tiste materiale in oblike embalaže, ki bi bile primerne za izdelke Woodastic. Da bi izmed izbranih embalaž lahko selekcionirali tiste, ki bi bile najbolj uporabne za naročnikove lesene izdelke, smo uporabili metodo MaxDiff, ki je podrobneje predstavljena v nalogi. S pomočjo rezultatov analize embalaže konkurenčnih izdelkov ter rezultatov analize MaxDiff smo izbrali preferenčni material in obliko embalaže, primerne za izdelke Woodastic. Na podlagi pridobljenih ugotovitev ter z manjšimi modifikacijami, smo izdelali končni prototip embalaže za izdelke znamke Woodastic.

Jezik:Slovenski jezik
Ključne besede:embalaža, ekodizajn, načrtovanje embalaže, analiza MaxDiff, kartonska embalaža
Vrsta gradiva:Magistrsko delo/naloga (mb22)
Organizacija:NTF - Naravoslovnotehniška fakulteta
Leto izida:2020
Število ogledov:142
Število prenosov:56
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
 
Skupna ocena:(0 glasov)
Vaša ocena:Ocenjevanje je dovoljeno samo prijavljenim uporabnikom.
:
Objavi na:AddThis
AddThis uporablja piškotke, za katere potrebujemo vaše privoljenje.
Uredi privoljenje...

Sekundarni jezik

Jezik:Angleški jezik
Naslov:The impact of packaging elements on consumer's purchasing decision
Izvleček:
The purpose of the master's thesis was, with the help of analysis to determine which type and form of packaging, the consumer finds most suitable for wooden jewelry. The packaging had to be designed and made based on the obtained results. It also had to be enviromentally friendly at the request of the client. The theoretical part first presents the packaging in general and its classification according to the packaging material. Organic materials such as paper, wood and textile packaging are presented in more detail. The functions of the packaging and its classification according to the purpose of use are described. The design of environmentally friendly packaging, which plays a very important role nowadays, is also presented. Since the desire is, to design packaging that is suitable for mailing, the factors of damage to packaged products are also described. The thesis further presents the brand of the client Woodastic, the appearance of their existing packaging and their overall graphic image. In the experimental part, we focused on the analysis of competing products, ie. jewelry. We researched the Slovenian and foreign markets and examined the shapes and materials of packaging whose competitors offer their products. Based on the analysis of competing wooden jewelry providers, we determined those packaging materials and shapes that would be suitable for Woodastic products. In order to be able to select from the selected packaging models and those that would be most useful for the client's wooden products, we used the MaxDiff analysis. The method is presented in more detail in the paper itself. From the results of the packaging analysis of competing products and the results of the MaxDiff analysis, we came to the preferred material and form of packaging, suitable for Woodastic products. Based on the findings and with small modifications, we made the final prototype of packaging for wooden products of the Woodastic brand.

Ključne besede:packaging, ecodesign, packaging design, MaxDiff analysis, cardboard packaging

Podobna dela

Podobna dela v RUL:
Podobna dela v drugih slovenskih zbirkah:

Komentarji

Dodaj komentar

Za komentiranje se morate prijaviti.

Komentarji (0)
0 - 0 / 0
 
Ni komentarjev!

Nazaj