The diploma thesis includes the production of a visual corporate identity for the company MedAdria, d. o. o. To this date, the company does not yet have a visual corporate identity, which is needed for market recognition and visibility.
In the theoretical part the term visual corporate identity is presented. The diploma thesis focuses on elements, such as color scheme, typography, logo and other parts of visual corporate identity (business card, correspondence list, etc.)
In the experimental part, the materials and methods used to produce a visual corporate identity are presented, as well an online survey for checking the appropriateness of the visual corporate identity – obtaining the subjective opinion of the participants. To check the visual corporate identity we also used an eye tracking device – obtaining the objective opinion of participants. The products of the diploma thesis are presented in the chapter »Rezultati in razprava« (Results and discussion) in writing and in picture.