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Upravljanje blagovne znamke v družbi Gorenje, d.d. : diplomsko delo
Golja, Valentina (Author), Damjan, Janez (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/golja2545.pdf New window
Language:Slovenian
Keywords:Slovenija, bela tehnika, industrijsko podjetje, Gorenje, trženje, blagovne znamke, image, strategija, zgodovina
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2006
Publisher:[V. Golja]
Number of pages:43 str., 4 str. pril.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:16851430 Link is opened in a new window
Views:465
Downloads:323
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Keywords:Slovenia, household appliances, industrial enterprises, marketing, trademarks, image, strategy, history

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