21. Language and diplomacy2001, proceedings Keywords: diplomacija, jezik, terminologija, komuniciranje, pogajanja, dokumenti, politični jezik, diplomacy, language as a phenomenom, terminology, communication, negotiation, documents, political language Full text (outside link) |
|
|
|
25. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, master's thesis Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship Full text (outside link) |
26. The SOFTVETS competence modelChristin Kleinsorgen, Evelyn Steinberg, Rudolf Dömötör, Jelka Zabavnik Piano, Jože Rugelj, Mira Mandoki, Lada Radin, 2021, original scientific article Keywords: veterinary medicine education, communication, entrepreneurship, digital competences Full text (file, 7,83 MB) This document has more files! More... |
27. The world OA iniciative for scientific communication in civil engineering and institutional repository as its answer - the case study of SloveniaTeja Koler-Povh, Goran Turk, Matjaž Mikoš, 2014, other monographs and other completed works Keywords: open access, scientific communication, citation, Slovenia, poster, transparence Full text (file, 1,21 MB) |
28. The advertising business1999, proceedings Keywords: oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija, advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion Full text (outside link) |
29. Marketing theory2000, higher education textbook Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Full text (outside link) |
30. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |