1. The impact of branding and brand related marketing activities on a company's performanceDafne Dimitrova, Aleksandra Dimitrieska, Marija Ivanovska, 2011, magistrsko delo Ključne besede: Slovenija, industrijsko podjetje, podjetje, blagovne znamke, trženje, meritve, podatki, analiza, Slovenia, industrial enterprises, enterprises, trademarks, marketing, measurements, data, analysis Celotno besedilo (povezava drugam) |
2. An ingredient branding strategy and the further development of a brandStaša Cilenšek, 2012, magistrsko delo Ključne besede: trženje, blagovne znamke, strategija, sodelovanje, razvoj, konkurenca, case study, Intel, marketing, trademarks, strategy, cooperation, development, competition, case study Celotno besedilo (povezava drugam) |
3. Comparison of destination image and identityMilena Raičević, 2012, magistrsko delo Ključne besede: Črna gora, turizem, turistična geografija, država, blagovne znamke, razvoj, modeli, trženje, Montenegro, tourism, tourist geography, state, trademarks, development, models, marketing Celotno besedilo (povezava drugam) |
4. Marketing Korean cosmetics in ItalyMaja Cok, 2015, magistrsko delo Ključne besede: Italy, Korea, cosmetics, foreign trade, market, consumer behaviour, purchasing, decision making, trademarks Celotno besedilo (povezava drugam) |
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6. Developing a country brand concept (CBC) equity modelRomana Gobec, 2014, magistrsko delo Ključne besede: Slovenija, turizem, blagovne znamke, razvoj, modeli, raziskave, analiza, Slovenia, tourism, trademarks, development, models, research, analysis Celotno besedilo (povezava drugam) |
7. Customer-based brand equity model (CBBE) for measurement of MICE destinations brand performanceElena Sibireva, 2014, magistrsko delo Ključne besede: turizem, turistična geografija, blagovne znamke, modeli, potrošnik, meritve, analiza, tourism, tourist geography, trademarks, models, consumer, measurements, analysis Celotno besedilo (povezava drugam) |
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9. The Tokyo Olympic Games 2020, its role for influencing the perceptions held by the world on the governmental attitude toward the nuclear power plant problem, and re-branding the image of JapanRieko Ando, 2015, magistrsko delo Ključne besede: Japonska, turizem, šport, image, blagovne znamke, vlada, jedrske centrale, varnost, trženje, Japan, tourism, sports, image, trademarks, government, nuclear power stations, safety, marketing Celotno besedilo (povezava drugam) |
10. Destination branding through wedding tourismRuta Vidauskaite, 2015, magistrsko delo Ključne besede: turizem, turistična geografija, dogodek, blagovne znamke, turistični proizvod, raziskave, analiza, tourism, tourist geography, event, trademarks, tourist product, research, analysis Celotno besedilo (povezava drugam) |