Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerismCelotno besedilo (datoteka, 781,22 KB) Gradivo ima več datotek! Več...
Ključne besede: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theoryCelotno besedilo (datoteka, 3,79 MB) Gradivo ima več datotek! Več...
Ključne besede: marketing, consumer behaviour, sustainable development, ethically minded consumer behavior, purchase of ethical clothes, reasons for/against buying, subjective knowledgeCelotno besedilo (datoteka, 204,90 KB) Gradivo ima več datotek! Več...
Ključne besede: marketing, consumer behaviour, generation gap, purchase, decision making, trends research, analysisCelotno besedilo (povezava drugam)
Ključne besede: greenwashing perception, green word of mouth, greeen marketing, purchase intentionCelotno besedilo (datoteka, 1,33 MB)