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1. Transition towards sustainability Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism |
2. The effect of greenwashing perception, green word of mouth, and green marketing on h&m purchase intentions in Jakarta Rasya Natasya, M. M. Ngatno, Bulan Prabawani, 2023, original scientific article Keywords: greenwashing perception, green word of mouth, greeen marketing, purchase intention |
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