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4 rezultati

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1. Transition towards sustainability
Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek

Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism
Celotno besedilo (datoteka, 781,22 KB) Gradivo ima več datotek! Več...

2. The influence of social network content on the purchase decisions of social media users
Mihaela Gjorcheva, 2023, magistrsko delo

Ključne besede: social networks, consumer behaviour, decision making, purchase, research, analysis
Celotno besedilo (povezava drugam)

3. Ethically minded consumer behavior of apparel
Maja Hrlec Gorše, Mateja Kos Koklič, Anže Zalokar, 2022, izvirni znanstveni članek

Ključne besede: marketing, consumer behaviour, sustainable development, ethically minded consumer behavior, purchase of ethical clothes, reasons for/against buying, subjective knowledge
Celotno besedilo (datoteka, 204,90 KB) Gradivo ima več datotek! Več...

4. Minimalism as a new mode of consumption among millenials
Anastasia Stoliarova, 2023, magistrsko delo

Ključne besede: marketing, consumer behaviour, generation gap, purchase, decision making, trends research, analysis
Celotno besedilo (povezava drugam)

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