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4. Transition towards sustainability
Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek
Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism
5. "We go together"
Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Jasmina Dlačić, Vesna Žabkar, 2022, izvirni znanstveni članek
Ključne besede: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theory